Worldwide payment provider Visa has expanded its reach to Southeast Asian esports audiences through a partnership with EVOS Esports.
Fans will receive 50 percent off an EVOS+ Esports membership when they pay with Visa. The esports organisation will also enable Visa payments for in-game currency purchases and merchandise. Financial terms and length of the agreement were not disclosed.
EVOS Esports unveiled the collaboration as part of its “Unlock Your Dreams” campaign. Per Marketing Interactive, the organisation will roll out additional activations, fan engagement initiatives, and videos featuring Visa and EVOS Esports’ brand messaging.