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Virtus.pro deal marks esports entrance for Haval

Russian organisation Virtus.pro has signed automotive manufacturer Great Wall Motors-owned marque Haval as its exclusive automotive sponsor.

This partnership is centred around the organisation’s roster in Dota 2.

Terms of the partnership – including activations, financial details, and the length of the deal – have not been disclosed at the time of writing.

Jerome Saigot, CEO of Haval Motor in Russia, spoke on the deal in a press release: “Haval brand is founded on state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.