Virtus.Pro announces Halls partnership

Russian esports organisation Virtus.Pro has partnered with Mondelez International-owned cough drop brand Halls.

As a result of the partnership, Halls will release a promotional video in collaboration with Virtus.Pro’s Dota 2 roster. The video will be released on the esports organisation’s official Youtube channel.

Halls’ branding will also be integrated into Virtus.Pro’s accounts. This includes, among other activations, logo placement and producing articles on the esports organisation’s site.

Anna Semchuk, Halls’ Senior Brand Development Manager, commented: “For more than 120 years, the Halls brand’s mission has been to help the world breathe better. A charge of menthol in each pack is a crisp…