Virgin Sport, founded by Sir Richard Branson, will soon kick off its inaugural U.S. Festival of Fitness in San Francisco and has partnered with Motiv, creators of the fitness, heart rate and sleep-tracking, Motiv Ring.
Virgin Sport is testing out the ring leading up to the SF Bay Half at the Oct. 14-15 Virgin Sport San Francisco. The Motiv Ring meshes well with Virgin’s overall goal for the event. Worn as a ring unlike many other wearables, it syncs to your smart device and has a battery that lasts nearly a week (five days).