Vindex has acquired the hometown esports Belong Gaming Arenas brand and all associated IP from European game retail giant GAME Digital.
Vindex plans to open more than 500 Belong locations in hometowns across America, and another 1,000 locations outside of the U.S. through its licensed operating partners —including GAME — over the next five years.
Esports Insider sat down with Vindex CEO and Co-founder Mike Sepso, who explained why localisation has become so vital to the esports ecosystem.
Go big by going small
“I think that overall, the industry acknowledges that localization is an important part of the growth of esports,” said Sepso, using the Overwatch League as an example.