A variety of fan engagement tools have risen in prominence over the last few years, gone are the days where esports organisations purely rely on content to generate a fanbase. We’ve seen fan tokens, phone applications, and other unique projects utilised to garner more interest from fans. With all the buzz around ‘fan engagement’, what are some tools that are available? And how can these tools be utilised?
On this week’s ESI Focus, Philip Hübner, Challengermode’s Chief Business Development Officer, discusses the tools that allow audiences to engage with content, promote long-term fandoms, and measure results.