NEW YORK — Seattle-based football helmet technology company Vicis had a table set up last month at the New York Marriott Marquis. The Times Square hotel was the place to be as some of the most powerful people in college sports attended the Learfield Intercollegiate Athletics Forum. The Vicis helmet was displayed just outside the doors to the ballroom.
“NOTHING WORTH HAVING COMES EASILY,” read the Vicis advertisement in the program guide that accompanied a photo of a football player with dings to his helmet.
Vicis has experienced that feeling while creating a $1,500 helmet that is supposed to more effectively absorb impact forces.