USGA, CISCO Plan to Reimagine Golf Through Multi-Year Partnership

Chez Reavie's golf bag prior to the 2018 U.S. Open at Shinnecock Hills Golf Club. (Photo by Warren Little/Getty Images)First, the U.S. Golf Association and Cisco will enhance the fan experience through an app. But then, over the next few years, the USGA plans to leverage its newly-minted partnership with the technology giant to reimagine how the game of golf itself is played.

On Tuesday, the two organizations announced a multi-year deal to deliver new fan experiences, such as real-time scoring, mobile ticketing, and contactless payments, across the USGA’s suite of digital properties. The deal also ambitiously calls for the two to figure out how to improve the game itself, including the…