U.S. Soccer has extended its partnership with TicketMaster as the organization’s official ticketing provider, with plans to leverage TicketMaster’s new biometrics capabilities.
The new multi-year deal includes U.S. Soccer’s use of Ticketmaster Presence at both U.S. Men’s and Women’s National Team games. Presence aims to move venues from paper tickets to mobile ticketing, which is considered more trackable and secure. Ticketmaster is planning to add biometrics-based identity recognition, such as facial recognition, to Presence.
Ticketmaster has been expanding the use of Presence since launching it in 2017. The company has a major deal with the NFL that has seen a number of football stadiums adopt mobile ticketing over the past year.