SportTechie · May 10, 2019
U.S. Soccer Inks Deal With Ticketmaster’s Digital Ticketing Platform
Mallory Pugh of the U.S. women's national team scores a goal during a match against the Danish women's national team in 2018. (Photo by Kent Horner/Getty Images)U.S. Soccer has extended its partnership with TicketMaster as the organization’s official ticketing provider, with plans to leverage TicketMaster’s new biometrics capabilities.
The new multi-year deal includes U.S. Soccer’s use of Ticketmaster Presence at both U.S. Men’s and Women’s National Team games. Presence aims to move venues from paper tickets to mobile ticketing, which is considered more trackable and secure. Ticketmaster is planning to add biometrics-based identity recognition, such as facial recognition, to Presence.