Eugene, OR is best known as the birthplace of Nike and home to the University of Oregon. Nike was born in the early 1970s founded by two men named Bill Bowerman and Phil Knight. Through the years Eugene has come to be known as the capital of the sporting and outdoor apparel industry.
I suppose it would be more fitting to refer to Eugene as the name it is most commonly known by in the sporting world, TrackTown USA. According to the TrackTown website, the place is “always an incubator of innovation” and has spurred the development of modern jogging and the contemporary running shoe.