Under Armour announced a suite of connected products at CES last week as it works to further integrate users into its digital ecosystem of smart shoes, watches, earbuds, and the MapMyRun app.
Along with the launch of its fourth-generation HOVR connected shoe, the sports apparel company announced integrations with Samsung’s Galaxy smartwatch and JBL wireless headphones. The growing ecosystem will allow users to get real-time coaching insights, such as gait analysis, cadence, and heart rate, while they run, without needing to carry their phones. In fact, all of Under Armour’s running shoes in 2019 will have connected capabilities.