UEFA president Aleksander Ceferin confirmed UEFA will launch its own over-the-top streaming service in the next six months. Ceferin made the announcement Thursday morning in Rome after he was re-elected to UEFA’s presidency for another four years.
The live streaming platform will only initially be available in territories outside Europe and North America upon launch according to The Independent, a UK-based online newspaper. The service, which is being provisionally called UEFA TV, will be geo-blocked in certain regions so the organization can focus on growing its audience in developing countries according to Tariq Panja of the New York Times.