Nearly a month after losing its NFL live streaming deal to Amazon, Twitter touted some key figures from the live sports programming it has left.
In its Q1 2017 letter to shareholders, the social media platform revealed that its live streaming of early-round PGA TOUR LIVE, which it won the exclusive streaming rights earlier this year, has averaged almost half a million unique viewers each day. That number is significantly less than the 3.5 million uniques averaged across 10 NFL games during the 2016 season.
The 60-90 minute morning PGA TOUR LIVE show on Thursday and Friday also includes pre-game analysis, driving range coverage, interviews and live competition from the Marquee Groups on PGA TOUR LIVE, the sports property’s over-the-top subscription service.