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Twitter Introduces Fan-Controlled Sideline Camera at MLS’ LA Rivalry Match

Since its creation, Twitter has empowered sports fans to be sports columnists, giving everyone a public platform for their opinions. On Friday night, during MLS’ Heineken Rivalry Week, Twitter is turning users into game photographers, too. A camera located in the corner of the StubHub Center pitch for the LAFC at LA Galaxy match will be fan-operated, via Twitter.

Every time someone tweets with the hashtag #LALookIn, the on-site DSLR camera will snap a photo that will then be sent to the user in a reply. Nearby corner kicks will offer compelling close-ups. If a player scores, maybe he will return to mug the camera as part of his goal celebration.