Twitter wants to be taken seriously as a major player in sports. The social media site announced new content collaborations on Monday with a number of leagues and sports media companies, headlined by ESPN through an elaborate content and revenue-sharing partnership with The Walt Disney Company.
Twitter and Disney said they plan to work closely to co-create live Twitter shows and share advertising-related revenues. That will include a number of brands within the Disney portfolio in addition to ESPN.
To start, Twitter announced SportsCenter Live, a Twitter version of the network’s flagship news show. SportsCenter Live (@SCLive) will be streamed through Twitter Moments, the social network’s format for longer-form multimedia content.