SportTechie · Apr 29, 2019
Twitter Announces Expanded Content Deals With NFL, MLS, ESPN
Carlos Vela of LAFC takes a shot on goal while Kim Kee-Hee of the Sounders slides to block during a game at Banc of California Stadium on April 21, 2019 in Los Angeles. (Photo by Katharine Lotze/Getty Images)Twitter announced expanded partnerships with a slew of sports leagues and media companies such as the NFL, MLS, ESPN, The Players’ Tribune, Bleacher Report, and Blizzard Entertainment. Twitter shared the news at NewFronts, the digital media industry’s annual pitch to advertisers.
In extending its agreement with the NFL, Twitter will produce new live programming tied to major events on the football calendar. The league will continue supplying highlights, news, and analysis.