Twitch Rivals, the tournament series operated by live-streaming platform Twitch, has announced a partnership with cryptocurrency exchange Crypto.com.
As a result of the deal, the exchange has been named the official global cryptocurrency platform partner of the series.
The multi-year partnership will feature activations at upcoming Twitch events, alongside the exchange’s logo appearing in branded segments during broadcasts. As per a release, the Crypto.com brand will appear in over 250 broadcasts in a year.
Lou Garate, Head of Global Sponsorship Sales at Twitch, commented on the deal: “Twitch Rivals has built a loyal and global community of next-gen fans.