The Eurovision Song Contest and esports both enjoy, or perhaps resent, a level of relative obscurity. Many have heard of it but perhaps cannot be bothered to understand such a spectacle. Even within Europe, Eurovision is put in the corner. Esports too.
“The first time we worked on the Eurovision Song Contest was in Hamburg, Germany,” Linda Garcia-Bowles told The Esports Journal. “It was quite unusual to be called as a UK-based agency to do something which has to very much feel like the host nation, because you compete as a nation to win [the competition], so that the next year you host it.