Turquoise: Esports branding for monetisation

We conclude our article series with London-based agency Turquoise Branding, centred around branding in esports.

For those who are unaware, Turquoise has helped with the branding of projects such as UEFA Europa League and newly forged UEFA Europa Conference League, game developer MY.GAMES’s consolidatory rebrand, and Channel 4’s reality show hit The Circle.

Esports Insider sat down with Gareth Mapp and Linda Garcia-Bowles, Creative and Client Partners of Turquoise Branding, respectively, to hear from their experiences in the branding industry and what esports can learn from other industries.

Losing a brand in the forest

In the 90s, ‘swooshes’ were everywhere in branding, the pair recalled. The…