eSports Insider · Jun 4, 2021
TSM secures $210m naming rights deal with FTX
North American esports organisation TSM has signed a 10-year naming rights deal, valued at $210m, (~£148m) with FTX Trading Limited and West Realm Shires Services Inc, the owners of cryptocurrency exchanges FTX and FTX.US.
The partnership will see TSM be renamed TSM FTX. The deal applies to all of the organisation’s rosters across a multitude of titles, effective immediately.
According to the release, TSM FTX will look to invest the new resources by expanding its presence in mobile esports, whilst also accelerating its global reach by opening offices in Asia, Europe, and South America.