North American organisation TSM has announced that Ned Watkins has joined the organisation as its Senior Vice President of Sales.
According to the announcement, Watkins will be responsible for all content monetisation.
Watkins joins the organisation after seven years at collegiate athletic conference Pacific-12 where he served as Senior Vice President of Integrated Sponsorships and Sales. Prior to Pacific-12, he served as a National Sales Manager for CBS Corporation and Fox Broadcasting.
Andy Dinh, CEO and Founder of TSM, commented on the hire in a release: “Ned has the exact skillset TSM needs to lead our important existing partnerships, and bring new valuable brands into our organisation.