General Mills brand Totino’s has extended its ongoing partnership with Activision Blizzard to include its latest title, Call of Duty: Black Ops Cold War.
Whether the brand expands that partnership further to include the new season of Call of Duty League remains to be seen.
Totino’s has long partnered with video game publishers to promote its products by offering exclusive in-game loot for Gears of War, Assassin’s Creed, and Call of Duty.
The expanded partnership with Call of Duty will include in-game bonuses such as a 2XP boost, operator skin, and calling card.