Esports and entertainment organisation OverActive Media has announced Bud Light as the official beer partner of its Call of Duty League (CDL) franchise, Toronto Ultra.
According to the release, the partnership will focus on the creation of custom content, including a player-focused social media campaign and collaborations between fans and players.
The player-focused social media campaign is expected to encourage Toronto Ultra players to give ‘hot takes’ on a range of topics within the Call of Duty community. Fans can also expect behind-the-scenes content from the Stage 5 Major and CDL Championship.