With sport becoming increasingly global, it is no wonder that teams around the world are identifying ways to reach fans at all corners of the earth. Manchester United has one of the largest global fan bases in all of sport and have recently partnered with Indian tech firm, HCL.
According to the club’s own estimates a startling 85% of it’s 659 million supporters currently live in developing countries, this being one of the major factors that determined the need for HCL’s services.
According to The Drum, Manchester United’s group managing director, Richard Arnold, said that the aim was about, “quality of execution – the right content to the right fans at the right time, in the right language, in the right technology format, through the right medium.