Consumer audio manufacturer Beats Electronics has sponsored Chinese League of Legends organisation TOP Esports.
The Apple-owned audio company’s branding was spotted on the right shoulder of TOP Esports’ player jerseys during Saturday’s League of Legends World Championship knockout stage. Beats Electronics has become the sixth official sponsor of the team alongside FAW-Audi, DouYu, An Mu Xi, Logitech G, and TOP Sports, the organisation’s parent company. Financial terms of the agreement were not disclosed.
Despite inking a deal, TOP Esports players won’t be seen wearing Beats by Dre headsets at League of Legends global events.