eSports Insider · May 24, 2021
Tier One Entertainment unveils GroupM partnership
Philippines-based esports talent agency Tier One Entertainment has announced a partnership with media investment company GroupM.
The deal will see GroupM play an instrumental role in the agency’s planned expansion to countries across the Southeast Asian region.
Image credit: Group M / Tier One Entertainment According to the release, the partnership seeks to ‘accelerate the growth of the agency and the gaming entertainment industry as a whole’.
Moreover, Tier One hopes to pursue its goal of ‘bridging the gap between gaming and mainstream’ through GroupM-owned media agencies and its network of well-known brands. Further details of the partnership were not disclosed.