Fantasy sports and esports proposition (prop) betting platform ThriveFantasy has announced a strategic partnership with North American esports organisation Envy Gaming.
The partnership is ThriveFantasy’s first collaboration with an esports organisation and will see the firm named as the ‘Official Daily Fantasy Esports Platform’ for Team Envy.
Envy Gaming plans to leverage ThriveFantasy to power all of the organisation’s daily fantasy offerings.
The multi-year agreement will include cross-branding and promotion across Envy’s teams throughout different esports, including CS:GO, Rocket League, VALORANT and Halo.
ThriveFantasy will offer a 360-degree second-screen engagement platform for fans streaming Envy matches – as well as a Discord bot that engages on Envy’s Discord channel to educate new customers on prop betting.