Starting as an offseason project, the Washington Capitals kicked off this season by rolling out their brand new Facebook Messenger bot on opening night of their 2016 campaign.
The bot itself is built within the Facebook Messenger app, a technology that Facebook unveiled at one of its developer conferences by showing some examples that they created for some of the biggest brands in the world. This new technology creates infinite possibilities for customer integration, while also allowing for instantaneous replies to people messaging the company through the Messenger app.
“Hundreds of people were messaging us [the Washington Capitals] anywhere from every day to every week, depending on the time of year.