The NUEL establishes partnership with Levi’s

UK-focused university esports organiser The NUEL has announced the establishment of a partnership with clothing brand Levi’s.

The deal will see Levi’s serve as a main sponsor of The NUEL’s upcoming Winter 2020 season.

To activate the partnership, Levi’s branding will be displayed on The NUEL’s website, social media channels, and broadcasts. There’s also the potential for “further collaborations” throughout the season, though they have been not been detailed at the time of writing.

Josh Williams, Founder and Managing Director of The NUEL, spoke on the deal in a release: “This is quite a watershed moment in many ways. Partnerships like this will only help elevate university esports further, and…