Twitter lost streaming rights NFL Thursday Night Football games to Amazon this season, in a deal valued at around $50 million – up from the $10 million Twitter had paid previously. However, the social network is still working with the NFL to bring exclusive streaming sports content to its site. Starting tonight at 7 PM ET, the NFL will debut its new, 30-minute live show, called #NFLBlitz, on Twitter.
After tonight, the show will stream again on Wednesday and Thursday (August 30-21), then Monday through Thursday (September 4-7). Beginning on September 10, #NFLBlitz will run Monday through Thursdays at 7 PM ET throughout the 2017 NFL Season, wrapping with the Super Bowl.