As the sports training world knows, there is a multitude of companies devoted to creating cutting-edge sport technologies to squeeze an extra tenth of a second or ounce of exertion out of an elite NFL player. But, there are also athlete training companies who are focusing on training athletes above the neck. One such company leading this area is Axon Sports. Axon prepares athletes by approaching their mental training in the same way physical training is performed; with expert feedback and repetition.
Axon, with an underlying science partnership with GlaxoSmithKline and recent investment from Mark Cuban, has defined what they consider to be the “Athletic Brain” which consists of high speed decision making, visualization, emotional regulation, focus, reaction and spatial reasoning.