Yahoo Sports is seeking to rethink a classic sports genre—the evening studio show—with The Bounce, a new mobile-friendly NBA program co-produced by the league and Turner Sports.
The Bounce will air for three hours each weeknight and feature highlights from live games, expert analysis, and personality driven content centered around the ongoing games. Yahoo’s parent company, Verizon, and the NBA announced the collaboration at CES on Tuesday.
“We definitely want to evolve how telecasts are presented,” said David Denenberg, NBA SVP for global media distribution and business affairs. “Obviously Yahoo is doing that, in conjunction with Turner who is very forward-thinking about this stuff.