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The Long Journey of Instabeat: Entrepreneurial Swimming Lessons That Get Right to the Heart

Swimming has long been low tech, the least connected of modern sports. Being fully immersed in water creates significant challenges for collecting even the most basic metric (heart rate) and prevents easy reading of data during a workout. Though products made by major manufacturers such as FitBit, Garmin, and Polar incorporate water resistance, most cannot record heart rate during swimming. And while standalone fitness apps such as Strava and TrainingPeaks include swimming options alongside the other sports such as cycling and running, competitive swimmers rarely use wearable devices.

But that could be changing. Two weeks ago, SportTechie spoke to Dan Eisenhardt, whose company, FORM, is building augmented reality swimming goggles.