When Keisha Taylor was hired away from Turner Broadcasting by Learfield Sports in 2016, one of the first orders of business was to help find or develop a new sales presentation platform.
At the time, Learfield—the leading collegiate sports licensing company—had 130 individual Microsoft PowerPoint presentations, one for each of its university partners. Each presentation had its own branding, design, everything down to team colors. Looking back, Taylor says, “it was all over the board,” with little-to-no brand-level consistency, different messaging, different fonts. Even the colors weren’t always quite right.
Taylor soon spoke with Christy Grady, the EVP of Business Development for Sportsdigita, and learned about the capabilities of the Digideck product.