We live in a data-rich world. More than ever before, today’s sporting ecosystem generates huge amounts of raw data from every fan interaction in stadiums, on social media, and every touchpoint in between. And while that data can be the key to unlocking great fan interactions and measurable returns on investment for sponsors, the sporting industry is faced with a problem: it’s virtually impossible to rely on information from many different systems, partners and stakeholders without putting it all into a single, coherent place from which to generate insights and make decisions.
Download Data Warehousing and Analytics 2019 to learn how some of the world’s most advanced and iconic sporting organizations are using data warehousing to revolutionize their approach to business intelligence
As businesses globally pivot to a digital future, and as the competition for fan attention intensifies like never before, there has never been a greater imperative for sporting organizations to step outside their comfort zones and innovate.