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“The goal is to serve the needs of pro players”: Logitech G on product development and the role of AI

Related Topics: Robin Piispanen, Esports Insider

Over the past decade, the focus on creating gaming peripherals geared towards esports has increased significantly, with a variety of manufacturers launching products designed for competitive play.

Whether it’s PC monitors or gaming chairs, several products are designed with optimal in-game performance in mind.

In September, PC peripherals and software brand Logitech G unveiled ten new products as part of the 2025 Logitech G PLAY product showcase, including two new additions to its Pro Series range.

Following the event, Esports Insider sat down with Robin Piispanen, General Manager of Pro and Simulation, and Cary Lambert, Global Marketing Lead of Esports, for insight into the importance of serving the needs of pro players.