According to the “Navigating the next generation fan: How football is social” report, 64 percent of young sports fans find social-based coverage more engaging than TV broadcast, while 52 percent prefer to consume their sports news through social channels.
Twitter and Reddit may host the most sports chatter, but they are generic connection platforms that aren’t solely dedicated to fans. The digital social media market for sports fans is fragmented. It seems counterintuitive that one of the most dedicated and passionate groups doesn’t have a devoted home in the digital world where they can connect.