North American esports organisation Team Liquid has signed a multi-year partnership with wireless network operator Verizon.
The partnership will see the operator’s logo appear on Team Liquid’s jersey. Moreover, Verizon has been named as the organisation’s official 5G partner.
According to the release, both entities will also collaborate across a variety of projects, including Team Liquid’s recently launched Diversity and Inclusion Task Force. As such, a representative from Verizon will work on the task force as a consultant.
Other activations include the creation of amateur academies and a loyalty programme that rewards fans through the Verizon Up scheme.