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Team Liquid offers new threads with tokidoki partnership

Related Topics: Team Liquid, Santa Monica, Japan, Utrecht

Team Liquid has partnered with Japanese-inspired lifestyle brand tokidoki to launch a new apparel line.

The 16-piece apparel and accessory line will be focused around Team Liquid’s mascot, Blue, alongside classic characters from the tokidoki brand.

Image credit: tokidoki Instagram

The new partnership is tokidoki’s first venture into esports, although the company has collaborated on gaming-related products in the past. Coinciding with the launch of the new products on November 19, tokidoki will take over Team Liquid’s digital channels to promote the merch line.

tokidoki will also conduct an “invasion” of the Team Liquid Training Facilities in Santa Monica, California and Utrecht, The Netherlands as part of the launch.