Netherlands-based FIFA academy Team Gullit has announced a partnership with glasses company SEIKO Vision.
As a result, the two parties will collaborate to educate gamers about the importance of eye health.
Alongside addressing the importance of eye care in gaming and esports, SEIKO Vision will utilise Team Gullit’s social media channels to reach a new target group to market its range of frames and lenses.
Corné Dubelaar, Founder of Team Gullit, commented on the partnership in a release: “With Team Gullit, we started to focus on education over the past year.