Team BDS officially rebrands as Shifters

screenshot from shifters promotional videoTeam BDS has officially rebranded as Shifters, marking a new chapter for the company following recent leadership changes and a broader repositioning strategy.

The rebrand was revealed in a video posted on X (formerly Twitter), featuring a new purple visual identity and messaging centred on transformation and collective energy. The announcement stated: “Every shift begins with a pulse. A spark born from those who dared to challenge the game… From the heart of Switzerland, home of precision and mastery, we shift everything.”

The organisation has confirmed that the Shifters identity will fully replace the Team BDS name across its competitive teams,…