The ideal live sporting event in many people’s eyes would be the one that goes uninterrupted. Having to leave a seat and line up for refreshments or merchandise during a match or in the intervals can cause great stress to the viewer as they can never truly know whether they will miss something spectacular or not.
Tap.in2 eliminated this problem, providing an app accessible via smartphone, that acts as an ordering platform for things like food, drinks and merchandise to the Cleveland Cavaliers during their NBA playoffs and Finals run.