The Tampa Bay Lightning’s in-arena virtual assistant has arrived as the organization partnered with Satisfi Labs to launch a customer service artificial intelligence chat bot called “ThunderBot.” With the collaboration, the Lightning are the first NHL partner for the intelligent engagement platform, which will operate across multiple Lightning channels including web, Lightning text club and NHL and Amalie Arena apps.
Thunder Bot will serve to answer fans’ questions around parking, concessions, ticketing and other arena-related topics. After an initial run during the final month of this past season, it will be fully rolled out for the upcoming year.