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TAG Heuer And Premier League Extend Their Partnership To Equip Every Ref With A Unique Smartwatch For Matches This Season

An official in any sport has a lot on their plate during the course of a game. Whether it’s making the right calls, maintaining composure, or managing the action from start to finish, the demands are high. In a 90-minute soccer game, a referee is faced with multiple challenging decisions. One thing they do not want to worry about is keeping track of time.

Well fret no more officials, Swiss watchmaker, TAG Heuer is teaming up with Premier League referees this upcoming season to bring its Connected watch to the pitch.

The TAG Heuer Connected timepiece will be worn during soccer matches by officials operating using a new app which will cover the natural rhythm of a full match.