Subnation acquires equity interest in XTRA Gaming

Gaming media and marketing platform Subnation has acquired an equity interest in North American Fortnite team XTRA Gaming.

As a result, the company will advise and lead XTRA Gaming’s partnerships, content initiatives, branding, and merchandising, with the aim being to ‘transform it into a premium lifestyle brand for the gaming community’.

Seven Volpone, Co-founder and CEO of Subnation Media spoke on the release: “XTRA Gaming was founded by an incredible group of gamers and creators, and through hard work and passion has become a top-ranked competitive esports team.

“We’re excited to help propel them to the next level by developing a multifaceted, digital-to-physical approach that positions…