Polish bookmaker STS has announced the launch of a new esports-focused campaign coinciding with Counter-Strike: Global Offensive (CS:GO) tournament IEM Katowice 2021.
The campaign, entitled ‘Your world. Your win,’ is said to represent ‘new brand positioning’ in esports for STS, according to a release. This will see a mix of both digital and physical advertising, with an array of offerings for fans designed specifically for IEM Katowice.
STS will also leverage professional players and influencers such as Polish CS:GO player Wiktor ‘TaZ’ Wojtas and former shoutcaster Henry ‘HenryG Greer.