Strava, the social network for athletes that recently tapped Instagram executive James Quarles to serve as its chief executive officer, announced a number of partnerships with gyms and fitness apps this week as it seeks to widen the scope of its service and allow users to track workouts from select exercise machines.
The company announced an integration within the Strava app called Gym and Studio Sync, which lets athletes record and share all of their workouts in one place on a Facebook-like newsfeed, while discovering new gyms, studios and fitness routines.
The feature will allow Strava users to link their profile to select gyms and apps so that workouts automatically upload to their Strava feed.