STATS unveiled a new logo and and brand identity Tuesday, less than a week after the NBA announced that rival Sportradar would be its replacement as the league’s official provider of statistics beginning in the 2017-18 season.
“Stats has never relied on a league marketing deal to deliver the fastest and most innovative solutions to teams and the top media and technology companies in the world,” Stats Global Vice President of Marketing Kirsten Porter in a statement to Crain’s Chicago Business last week after the NBA’s announcement.
Now STATS will have previously acquired companies TVT Video Technologies Inc.