Insurance and financial company State Farm has partnered with the streaming platform Twitch to become an official marketing partner of Twitch Rivals North America.
The multi-year deal will see State Farm collaborate on a range of activations for the series, one of which is an unnamed event hosted by the insurance company. The event is scheduled to take place later in the year.
Twitch Rivals is a series of events pitting leading streamers against one another across a range of titles. Last Friday, State Farm sponsored Twitch Rivals’ inaugural Pummel Party stream.