CHICAGO — If ESPN, CBS or Fox had launched today, what would they look like? That’s the question Dan Scalia, SVP of Revenue for the new 24/7 Sports Network, Stadium, is presented with.
“What it looks like now versus what it looked like 35 years ago is quite different,” he said Wednesday at SportTechie Chicago.
One way that it looks entirely different is the tracking and valuation of sponsorships. For help in that area, Stadium has announced a partnership with GumGum Sports, which does sports media valuation using computer vision technology. With the technology, GumGum is capable of following advertising placement during live programming, taped studio shows and social media channels.